SK Gaming is excited to announce that we are welcoming a new partner on board for 2021 - German international supermarket chain Lidl. Founded almost half a century ago, the company nowadays operates around 11,200 stores across the majority of European countries, as well as the US.

Yet again, we are proud to say that a newcomer in esports decides to put their trust in us as the right partner for their entry into the industry. Lidl will be supporting us with their wide range of fresh foods and their products will be the cornerstone of our performance nutrition plans, provided in both of our player facilities in Cologne and Berlin, Germany.

A humorous video in which Lidl presents itself as a fresh face in esports, but an expert in fresh food was produced to kick off the partnership. The Lidl logo will also be displayed on the SK Gaming 2021 jersey and various joint activations are planned to take place throughout the year. More details around those will follow soon.




About SK Gaming

SK Gaming is a leading esports organization and one of the world’s most recognized brands in competitive video gaming. Founded in 1997, "Schroet Kommando" has grown from a passionate group of friends into a successful esports business with offices in Cologne and Berlin, Germany. In the past two decades, SK Gaming managed to win more than 60 major championship titles and millions in prizemoney earnings across a variety of disciplines. Currently, SK Gaming teams and players compete in the League of Legends European Championship, Prime League, Clash Royale League, Brawl Stars Championship and the FIFA eWorld Cup among others.

About Lidl in Germany

The retailer Lidl is part of the Schwarz Group, with headquarters in Neckarsulm, and is one of the leading grocery retailers in Germany and Europe. Lidl currently operates around 11,200 stores in 29 countries worldwide. In Germany, more than 88,000 employees working in over 3,200 stores ensure customer satisfaction every single day. Dynamics in day-to-day implementation, top performance when it comes to results and fairness in dealing with each other characterize the experience of working at Lidl. Since 2008, the Lidl online shop has been offering non-food products from Lidl's own brands in addition to brands in various categories and price segments, wines and spirits as well as travel and other services. As a discount retailer, Lidl focuses greatly on value for money for its customers. Simplicity and process-orientation determine the daily routines. Lidl takes responsibility for society and the environment and focuses on five fields of action when it comes to sustainability: Assortment, staff, environment, society and business partners. In the 2019 fiscal year, Lidl's sales revenue was 89 billion euros, of which 22.7 billion euros was generated in Germany. You can find more information about Lidl on the Internet by visiting lidl.de.