SK’s Bid to Support Diversity in Esports
We operate at the heart of generation Y and Z and take our social responsibility very seriously. We actively promote youth development, equal opportunities and diversity - and try to lead by example every day through our Project Avarosa.
Promoting diversity in esports is a long-standing aspiration of SK. Back in the 2000s, we were one of the first esports organisations to bring an all-female team to the starting line.
In 2021 we decided to build upon those experiences and begin the scouting process for a League of Legends team consisting of women and non-binary players.
League of Legends Avarosa in 2022
After working with an expanded team roster in the first months of the project, we settled on the five players who would represent SK Avarosa in 2022.
The team went on to win all of their games in their first Prime League split together and got promoted to a higher division for the upcoming season.
Expanding Avarosa in Brawl Stars
Our ambitions for diversity in esports don’t stop with League of Legends.
That’s why we scouted players for our second Avarosa team - this time in Brawl Stars, a title that we have been at the forefront of and in which we work with coaching staff that can contribute immensely to the growth of young aspiring talents.
SK LEC League of Legends
LoL players by day, Oscar-level actors by night
SK Prime League of Legends
The proof that Cologne is better at LoL than Berlin
SK Avarosa League of Legends
Together, we are strong. Together, we are... Avarosa!
SK Clash Royale
Charging into battle on the back of their royal hogs
SK Rocket League
Driving and scoring goals in the one and only SK style
SK Brawl Stars
The TikTok superstars of SK
SK Avarosa Brawl Stars
Wham bam, here comes SK Avarosa Brawl Stars
SK Content Creators
Your favourite SK entertainers