PROJECT AVAROSA
Supporting Diversity in Esports
Our Mission
Promoting diversity in esports is a long-standing aspiration of SK. Back in the 2000s, we were one of the first esports organisations to bring an all-female team to the starting line.
In 2021 we decided to build upon those experiences and begin the scouting process for a League of Legends team consisting of women and non-binary players.
Avarosa League of Legends
After working with an expanded team roster in the first months of the project, our portfolio of players underwent slight changes in 2022 and 2023.
The team went on to win all of their games in their first Prime League split together and got promoted to a higher division for the upcoming season.
In 2023, our newly formed roster went on to reach the first place of Prime League Division 5 with a score of 19-1, aiming to promote to Division 3.
Champions of the Equal Esports Cup – Commitment and hard teamwork always lead to success. Our team proved their skill and dedication once again and won the Equal Esports Cup in September 2023!
Equal Esports meets VALORANT
Equal Esports meets VALORANT
At SK Gaming, our commitment to diversity in esports extends far beyond League of Legends. We are thrilled to announce the formation of SK Nebula, our very first all-female VALORANT team.
On April 13, 2024, we hosted the "Valorant Scouting Grounds," where a selected pool of ten players showcased their skills under the guidance of professional coaches. From this talented group, the new members of SK Nebula were chosen.
The team is set to compete in PROJECT QUEENS, the premier German female VALORANT league, starting in May and continuing through the end of the year. Our long-term ambition is for SK Nebula to qualify for VALORANT GAME CHANGERS, the top-tier European league for female VALORANT players.
Deutsche Telekom
Since 2021, Deutsche Telekom, one of the world's leading integrated telecommunications companies, has been actively supporting SK Gaming's Project Avarosa to help female and non-binary players achieve their goal of becoming professional esports players.
In addition, Deutsche Telekom has launched its very own Equal Esports initiative, which aims to support esports and gaming as a central part of young people's everyday culture, while actively enabling the community to learn about important topics such as diversity, equal opportunities, health and digital education.
As part of the initiative, Deutsche Telekom hosted two Equal Esports Festivals in Berlin and Cologne, raising awareness of equality in esports and creating an inclusive space for the community.
In addition, Deutsche Telekom has launched its very own Equal Esports initiative, which aims to support esports and gaming as a central part of young people's everyday culture, while actively enabling the community to learn about important topics such as diversity, equal opportunities, health and digital education.
As part of the initiative, Deutsche Telekom hosted two Equal Esports Festivals in Berlin and Cologne, raising awareness of equality in esports and creating an inclusive space for the community.
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Mercedes-Benz
Mercedes-Benz Group AG is one of the world's most successful automotive companies and exclusively supports SK Gaming's female and non-binary Project Avarosa, in support of diversity, equal opportunities and inclusion in esports.
Project Avarosa signals the start of a long-term commitment. Under the banner of #MovingEsports, Mercedes-Benz provided SK Gaming's Avarosa League of Legends team with a once-in-a-lifetime opportunity to visit the 2022 League of Legends World Championship Finals, with an eye toward additional opportunities in the following years to come.
Furthermore, Mercedes-Benz initiated a campaign regarding the International Women's Day 2023, featuring SK Avarosa's talent Johanna "Mercia" Weiß.
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We are proud to work with amazing brands and people.