Project Avarosa
SUPPORTING DIVERSITY IN ESPORTS
Our Mission
Promoting diversity in esports is a long-standing aspiration of SK. Back in the 2000s, we were one of the first esports organisations to bring an all-female team to the starting line.
In 2021 we decided to build upon those experiences and begin the scouting process for a League of Legends team consisting of women and non-binary players.
Avarosa League of Legends
After working with an expanded team roster in the first months of the project, our portfolio of players underwent slight changes in 2022 and 2023.
The team went on to win all of their games in their first Prime League split together and got promoted to a higher division for the upcoming season.
In 2023, our newly formed roster went on to reach the first place of Prime League Division 5 with a score of 13-1, aiming to promote to Division 3.
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Expanding Avarosa in Brawl Stars
Our ambitions for diversity in esports don’t stop with League of Legends.
That’s why we scouted players for our second Avarosa team - this time in Brawl Stars, a title that we have been at the forefront of and in which we work with coaching staff that can contribute immensely to the growth of young aspiring talents.
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Deutsche Telekom
Since 2021, Deutsche Telekom, one of the world's leading integrated telecommunications companies, has been actively supporting SK Gaming's Project Avarosa to help female and non-binary players achieve their goal of becoming professional esports players.
In addition, Deutsche Telekom has launched its very own Equal Esports initiative, which aims to support esports and gaming as a central part of young people's everyday culture, while actively enabling the community to learn about important topics such as diversity, equal opportunities, health and digital education.
As part of the initiative, Deutsche Telekom hosted two Equal Esports Festivals in Berlin and Cologne, raising awareness of equality in esports and creating an inclusive space for the community.
In addition, Deutsche Telekom has launched its very own Equal Esports initiative, which aims to support esports and gaming as a central part of young people's everyday culture, while actively enabling the community to learn about important topics such as diversity, equal opportunities, health and digital education.
As part of the initiative, Deutsche Telekom hosted two Equal Esports Festivals in Berlin and Cologne, raising awareness of equality in esports and creating an inclusive space for the community.
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Mercedes-Benz
Mercedes-Benz Group AG is one of the world's most successful automotive companies and exclusively supports SK Gaming's female and non-binary Project Avarosa, in support of diversity, equal opportunities and inclusion in esports.
Project Avarosa signals the start of a long-term commitment. Under the banner of #MovingEsports, Mercedes-Benz provided SK Gaming's Avarosa League of Legends team with a once-in-a-lifetime opportunity to visit the 2022 League of Legends World Championship Finals, with an eye toward additional opportunities in the following years to come.
Furthermore, Mercedes-Benz initiated a campaign regarding the International Women's Day 2023, featuring SK Avarosa's talent Johanna "Mercia" Weiß.
We are proud to work with amazing brands and people.