--- title: We mark our 25th year anniversary with a brand new look description: To kick off our 25 years of SK celebrations, today we are debuting our new website and brand refresh. image: https://www.sk-gaming.com/hubfs/Content/Blog/12-b-SK-Hello-World.jpg --- Live Go to SK Gaming Homepage [Shop](https://shop.sk-gaming.com) Open menu Teams # [![](https://www.sk-gaming.com/hs-fs/hubfs/website_blog_valo.jpg?width=1800&height=1400&name=website_blog_valo.jpg) SK Gaming's First VALORANT Team Has Arrived!](https://www.sk-gaming.com/news/new-valorant-team) [All teams news](https://www.sk-gaming.com/news/tag/valorant) - [League of Legends LEC LoL players by day, Oscar-level actors by night](https://www.sk-gaming.com/teams/sk-lec-league-of-legends) - [League of Legends Avarosa Together, we are strong. Together, we are... Avarosa!](https://www.sk-gaming.com/teams/sk-avarosa-league-of-legends) - [Valorant Nebula From the stars to Project Queens.. Welcome, SK Nebula!](https://www.sk-gaming.com/teams/nebula) - [Clash Royale Charging into battle on the back of their royal hogs.](https://www.sk-gaming.com/teams/sk-clash-royale) - [Brawl Stars The TikTok superstars of SK](https://www.sk-gaming.com/teams/sk-brawl-stars) - [Content Creators Your favourite SK entertainers!](https://www.sk-gaming.com/teams/sk-content-creators) - [EVA Welcome our official EVA squad as we take our first steps into the #EVAProLeague](https://www.sk-gaming.com/sk-eva) About # [![](https://www.sk-gaming.com/hs-fs/hubfs/Website_Square.png?width=1080&height=1080&name=Website_Square.png) SK Gaming ventures into EVA esports with the launch of EVA Pro League](https://www.sk-gaming.com/news/sk-gaming-ventures-into-eva-esports-with-the-launch-of-eva-pro-league) [All news](https://www.sk-gaming.com/news/tag/sk-gaming) - [Our Story Shaping esports since 1997](https://www.sk-gaming.com/story) - [Who we are Learn more about our approach](https://www.sk-gaming.com/about) - [Flagship Facility See our flagship facility in Cologne](https://www.sk-gaming.com/ovum) - [Equal Esports Our bid to support diversity in esports](https://www.sk-gaming.com/project-avarosa) - [People Meet the team behind SK](https://www.sk-gaming.com/people) - [Brand Kit Logos and brand guidelines](https://www.sk-gaming.com/brand-kit) - [Wallpapers SK wallpapers for download](https://www.sk-gaming.com/wallpapers) - [Contact Us We'd love to hear from you](https://www.sk-gaming.com/contact) [Events](https://www.sk-gaming.com/brawlstars/watchparty) [Partners](https://www.sk-gaming.com/partners) - [RvNxMango Live 1.142  Viewers](https://www.sk-gaming.com/players/rvnxmango) - [xopxsam Live 578  Viewers](https://www.sk-gaming.com/players/xopxsam) - Teams - About - [Events](https://www.sk-gaming.com/brawlstars/watchparty) - [Partners](https://www.sk-gaming.com/partners) ## Teams - [League of Legends LEC LoL players by day, Oscar-level actors by night](https://www.sk-gaming.com/teams/sk-lec-league-of-legends) - [League of Legends Avarosa Together, we are strong. Together, we are... Avarosa!](https://www.sk-gaming.com/teams/sk-avarosa-league-of-legends) - [Valorant Nebula From the stars to Project Queens.. Welcome, SK Nebula!](https://www.sk-gaming.com/teams/nebula) - [Clash Royale Charging into battle on the back of their royal hogs.](https://www.sk-gaming.com/teams/sk-clash-royale) - [Brawl Stars The TikTok superstars of SK](https://www.sk-gaming.com/teams/sk-brawl-stars) - [Content Creators Your favourite SK entertainers!](https://www.sk-gaming.com/teams/sk-content-creators) - [EVA Welcome our official EVA squad as we take our first steps into the #EVAProLeague](https://www.sk-gaming.com/sk-eva) ## About - [Our Story Shaping esports since 1997](https://www.sk-gaming.com/story) - [Who we are Learn more about our approach](https://www.sk-gaming.com/about) - [Flagship Facility See our flagship facility in Cologne](https://www.sk-gaming.com/ovum) - [Equal Esports Our bid to support diversity in esports](https://www.sk-gaming.com/project-avarosa) - [People Meet the team behind SK](https://www.sk-gaming.com/people) - [Brand Kit Logos and brand guidelines](https://www.sk-gaming.com/brand-kit) - [Wallpapers SK wallpapers for download](https://www.sk-gaming.com/wallpapers) - [Contact Us We'd love to hear from you](https://www.sk-gaming.com/contact) - - - - - - - - [![TELEKOM](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/TELEKOM.png)](https://www.telekom.de/) - [![REWE](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/REWE.png)](https://www.rewe.de/) - [![SONY](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/SONY.png)](https://www.sony.de/) ![](https://www.sk-gaming.com/hs-fs/hubfs/Content/Blog/12-b-SK-Hello-World.jpg?width=1780&height=1000&name=12-b-SK-Hello-World.jpg) - [SK Gaming](https://www.sk-gaming.com/news/tag/sk-gaming) # We mark our 25th year anniversary with a brand new look [Irena Pencheva](https://www.sk-gaming.com/news/author/irena-pencheva)  ·  24.10.2022 ![Section Background](https://www.sk-gaming.com/hs-fs/hubfs/raw_assets/public/sk-gaming/images/gradient-1-light-0deg.jpg?width=2000&height=2000&name=gradient-1-light-0deg.jpg) ![Section Background](https://www.sk-gaming.com/hs-fs/hubfs/raw_assets/public/sk-gaming/images/gradient-4-dark-0deg.jpg?width=2000&height=2000&name=gradient-4-dark-0deg.jpg) ## To kick off our 25 years of SK celebrations, today we are debuting our new website and brand refresh. #### It’s no easy feat to still be a part of the esports industry after 25 years. If it was, we wouldn’t be the first ones doing it… ever. We have pioneered, innovated and stood strong time and again. The first to sign player contracts and partnerships with financial clauses, the first to partner with a sports apparel brand and have an esports branded product, the first traditional esports organisation to expand into mobile gaming… The list goes on and on, and you’ll see it in full very soon. Honouring this monumental quarter of a century achievement in the best way possible is something that behind the scenes we have been working on for more than a year. For all of you who have stood by us, whether since day 1 or only in the recent past, we want to thank you and spend the next few weeks celebrating together. Our first gift to you is our brand new website, built from the ground up to be your number #1 stop if you want to know anything and everything about the SK brand, our players and content creators, or simply the time of our next match. Our goal with it is to be as transparent as possible about who we are, our rich history that has shaped both the company and esports as a whole, and the values that we stand for from the beginning, but especially today. And that’s not even all we have for you today! Head to our [shop page](https://www.sk-gaming.com/shop) and uncover a vast amount of new clothes and accessories, inspired by our updated SK brand colours. We can not wait to see you all sporting the new look and become a part of the SK legacy yourselves. There’s heaps of content, giveaways and other surprises to come in the upcoming weeks so keep an eye both here and across our social media channels, if you don’t want to miss any of it. #25YearsSK ## About SK Gaming For all those who are passionate about gaming, SK Gaming offers an inspirational approach and one clear vision: Anyone, and really anyone, can achieve anything in life. Starting out as “Schroet Kommando” in 1997, the company has pioneered the esports industry with numerous innovations and created iconic legends like the famed Swedish Counter-Strike team, Quake superstar rapha, the FIFA twins, its long-standing Warcraft III division, the Brazilian Global Offensive heroes or the Clash Royale GOAT Morten. More than 75 major championship titles across many disciplines are part of [the company’s success story](https://www.sk-gaming.com/story). As a first-mover, values like dedication, endurance, team spirit and hard work are at the centre of SK Gaming’s brand promise. Likewise, having fun, making friends and challenging each other are vital to the company’s approach. SK Gaming puts a strong focus on being open to change, on having aspirations in life and on supporting each other. And on striving for excellence. Always. ## Popular gear from SK - [![SK GAMING Edge Hoodie](https://cdn.shopify.com/s/files/1/0597/8410/2025/products/2022_08_29_SKGAMING_0258.jpg?v=1663851500) SK GAMING Edge Hoodie 49,95 €](https://schroet.myshopify.com/products/sk-gaming-edge-hoodie) - [![SK GAMING Edge Hoodie Black](https://cdn.shopify.com/s/files/1/0597/8410/2025/products/schwarz4.jpg?v=1664455406) SK GAMING Edge Hoodie Black 49,95 €](https://schroet.myshopify.com/products/sk-gaming-edge-hoodie-black) - [![SK GAMING Fluent Crewneck](https://cdn.shopify.com/s/files/1/0597/8410/2025/products/hellblau5.jpg?v=1663857602) SK GAMING Fluent Crewneck 39,95 €](https://schroet.myshopify.com/products/sk-gaming-fluent-crewneck) - [![SK GAMING Jogger](https://cdn.shopify.com/s/files/1/0597/8410/2025/products/2022_08_29_SKGAMING_0258-_1.jpg?v=1664372880) SK GAMING Jogger 39,95 €](https://schroet.myshopify.com/products/sk-gaming-comfy-jogger-gray) - [![SK GAMING Legacy Crewneck](https://cdn.shopify.com/s/files/1/0597/8410/2025/products/pulli-db.jpg?v=1663859287) SK GAMING Legacy Crewneck 39,95 €](https://schroet.myshopify.com/products/sk-gaming-legacy-crewneck) - [![SK GAMING Loose T-Shirt](https://cdn.shopify.com/s/files/1/0597/8410/2025/products/2022_08_30_SKGaming_409.jpg?v=1665393348) SK GAMING Loose T-Shirt 24,95 €](https://schroet.myshopify.com/products/sk-gaming-loose-t-shirt-black) - [![SK GAMING Loose T-Shirt](https://cdn.shopify.com/s/files/1/0597/8410/2025/products/2022_08_29_SKGAMING_0180.jpg?v=1665402162) SK GAMING Loose T-Shirt 24,95 €](https://schroet.myshopify.com/products/sk-gaming-loose-t-shirt-vibrant-purple) - [![SK GAMING Zip Hoodie Black](https://cdn.shopify.com/s/files/1/0597/8410/2025/products/2022_08_29_SKGAMING_0301.jpg?v=1664371616) SK GAMING Zip Hoodie Black 49,95 €](https://schroet.myshopify.com/products/sk-gaming-zip-hoodie-black) [All products](https://www.sk-gaming.com/shop/collections/all-products) [![TELEKOM](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/TELEKOM.png)](https://www.telekom.de/) [![REWE](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/REWE.png)](https://www.rewe.de/) [![SONY](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/SONY.png)](https://www.sony.de/) [![SANDISK](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/SANDISK.png)](https://shop.sandisk.com/de) [![TERRA](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/TERRA.png)](https://www.wortmann.de/) [![NHOW](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/NHOW.png)](https://www.nhow-hotels.com/en) [![RECARO](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/RECARO.png)](https://www.recaro-gaming.com/?utm_source=SK_Webseite&utm_medium=Partnerseite&utm_campaign=SK%20Gaming) [![MATRIX](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/MATRIX.png)](https://www.matrixfitness.com/) [![SONAX](https://www.sk-gaming.com/hubfs/WEBSITE%20LOGOS/SONAX.png)](https://www.sonax.de/) [![amaran_Logo_Black](https://www.sk-gaming.com/hubfs/amaran_Logo_Black.png)](https://amarancreators.com/) [![subway-wordmark-black](https://www.sk-gaming.com/hubfs/Content/Partner/Logos/subway-wordmark-black.png)](https://www.subway.com/de-de) [![AGON_BY_AOC_LOGO-1](https://www.sk-gaming.com/hubfs/AGON_BY_AOC_LOGO-1.png)](https://www.aoc.com/de/gaming/agon) We are proud to work with amazing brands and people. [All partners](https://www.sk-gaming.com/partners) 25 Years of Esports - - - - - - - [Contact us](https://www.sk-gaming.com/contact) - Teams - [SK LEC LoL](https://www.sk-gaming.com/teams/sk-lec-league-of-legends) - [SK Avarosa LoL](https://www.sk-gaming.com/teams/sk-avarosa-league-of-legends) - [SK Nebula](https://www.sk-gaming.com/teams/nebula) - [SK Clash Royale](https://www.sk-gaming.com/teams/sk-clash-royale) - [SK Brawl Stars](https://www.sk-gaming.com/teams/sk-brawl-stars) - [SK Content Creators](https://www.sk-gaming.com/teams/sk-content-creators) - Partner - [Our Partners](https://www.sk-gaming.com/partners) - [Partner News](https://www.sk-gaming.com/news) - [Become A Partner](https://www.sk-gaming.com/contact) - About - [News](https://www.sk-gaming.com/news) - [Who We Are](https://www.sk-gaming.com/about) - [Our Story](https://www.sk-gaming.com/story) - [Flagship Facility](https://www.sk-gaming.com/ovum) - [Equal Esports](https://www.sk-gaming.com/project-avarosa) - [People](https://www.sk-gaming.com/people) - [Brand Kit](https://www.sk-gaming.com/brand-kit) - [Wallpapers](https://www.sk-gaming.com/wallpapers) - [Contact Us](https://www.sk-gaming.com/contact) - [Terms & Conditions](https://shop.sk-gaming.com/policies/terms-of-service) - [Withdrawal Policy](https://shop.sk-gaming.com/policies/refund-policy) - [Imprint](https://www.sk-gaming.com/policies/imprint) - [Privacy Policy](https://www.sk-gaming.com/policies/privacy-policy) - Cookies - ![Visa](https://www.sk-gaming.com/hubfs/raw_assets/public/sk-gaming/images/pm-visa.svg) - ![Visa](https://www.sk-gaming.com/hubfs/raw_assets/public/sk-gaming/images/pm-mastercard.svg) - ![Visa](https://www.sk-gaming.com/hubfs/raw_assets/public/sk-gaming/images/pm-amex.svg) - ![Visa](https://www.sk-gaming.com/hubfs/raw_assets/public/sk-gaming/images/pm-maestro.svg) - ![Visa](https://www.sk-gaming.com/hubfs/raw_assets/public/sk-gaming/images/pm-klarna.svg) - ![Visa](https://www.sk-gaming.com/hubfs/raw_assets/public/sk-gaming/images/pm-sofort.svg) - ![Visa](https://www.sk-gaming.com/hubfs/raw_assets/public/sk-gaming/images/pm-shop-pay.svg) - ![Visa](https://www.sk-gaming.com/hubfs/raw_assets/public/sk-gaming/images/pm-apple-pay.svg) - ![Visa](https://www.sk-gaming.com/hubfs/raw_assets/public/sk-gaming/images/pm-google-pay.svg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Irena Pencheva", "url" : "https://www.sk-gaming.com/news/author/irena-pencheva" }, "dateModified" : "2022-10-25T12:16:17.823Z", "datePublished" : "2022-10-24T10:27:57.000Z", "headline" : "We mark our 25th year anniversary with a brand new look", "image" : [ "https://www.sk-gaming.com/hubfs/Content/Blog/12-b-SK-Hello-World.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.sk-gaming.com/news/we-mark-our-25th-year-anniversary-with-a-brand-new-look", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.sk-gaming.com/hubfs/assets/logos/SK-GAMING-Logo-email.png" }, "name" : "SK Gaming GmbH & Co. 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