The best place for SK players away from home continues to be nhow Hotels!

Irena Pencheva  · 


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Today we’re excited to announce the extension of our partnership with nhow Hotels - the premium European brand that offers a unique experience in each one of their hotels, with inspiration taken from art, music and fashion.

In the past year, together with nhow we not only allowed our players to enjoy top notch accommodation during bootcamps and tournaments, we also created highly entertaining content in nhow Berlin and nhow Amsterdam. That was just the beginning - we plan to take all of that to the next level in 2023. 

What’s more, we will share our expertise with nhow as they prepare to offer esports fans and teams themed gaming rooms and bootcamp opportunities in the near future.

It’s always a great testament to our business practices when partners decide to keep working with us. On top of that, we are very happy that our players will continue to be provided with the best accommodation away from home and that we can exchange even more valuable know-how with nhow (pun not intended!)

Alexander T. Müller
CEO of SK Gaming

After a successful start in 2022 with a lot of synergies we are more than happy to extend our partnership with SK Gaming. Esports is extremely dynamic and perfectly fits with our creative nhow brand.  The nhow brand expressiveness knows no bounds. It stimulates, inspires, surprises and is a perfect match with esports.

Christian Friedrich
Senior Commercial Director - NH Hotel Group


To celebrate the extension of the partnership, together with nhow we will soon be offering one lucky giveaway winner and a plus one a trip to an LEC match day with accommodation at nhow Berlin and a meet and greet with our LEC team. Keep a close eye on our social media channels for the giveaway announcement!

About SK Gaming

For all those who are passionate about gaming, SK Gaming offers an inspirational approach and one clear vision: Anyone, and really anyone, can achieve anything in life. Starting out as “Schroet Kommando” in 1997, the company has pioneered the esports industry with numerous innovations and created iconic legends like the famed Swedish Counter-Strike team, Quake superstar rapha, the FIFA twins, its long-standing Warcraft III division, the Brazilian Global Offensive heroes or the Clash Royale GOAT Morten. More than 75 major championship titles across many disciplines are part of the company’s success story.

As a first-mover, values like dedication, endurance, team spirit and hard work are at the centre of SK Gaming’s brand promise. Likewise, having fun, making friends and challenging each other are vital to the company’s approach. SK Gaming puts a strong focus on being open to change, on having aspirations in life and on supporting each other. And on striving for excellence. Always.

About nhow Hotels

Taking its inspiration from the most avant-garde cities in the world and designed by the creative minds of the moment, nhow is both a hotel and an explosion of  inventiveness in one single space. The brand’s expressiveness knows no bounds. It stimulates, inspires, surprises. Nhow is alive...

nhow is part of NH Hotel Group, part of Minor

NH Hotel Group is a consolidated multinational player and a benchmark city hotel operator in Europe and the Americas, where it operates more than 350 hotels.

Since 2019, the company has been working with Minor Hotels on integrating all of its hotel brands under a single corporate umbrella with a presence in over 50 countries worldwide.

A portfolio of over 500 hotels has thus been articulated around eight brands - NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana and Oaks - to forge a broad and diverse range of hotel propositions in touch with the needs and desires of today’s world travellers.

We are proud to work with amazing brands and people.