Today, SK Gaming is excited to share that insurance company ARAG, yet another non-endemic brand, is joining our list of partners. ARAG is the largest family enterprise in the German insurance industry and in a similar fashion to SK, has grown into an international brand, which is now offering insurance products and services in 17 countries.
While legal insurance is what ARAG specialises in internationally, the company also offers health and composite insurances in Germany, which we will be working together towards providing our players with moving forward. We are also looking to help further develop and promote their insurance products, that, amongst others, specifically target the protection of digital goods and cover the needs of pro and casual gamers alike. In this field, ARAG is a real pioneer in Germany, being the “inventor” of private cyber insurance. The “ARAG web@ktiv” product covers digital risks like identity theft, online shopping fraud and cyberbullying. The latest version of the product also includes a module specifically designed for gamers that refunds costs for damaged gaming hardware.
Another cornerstone of the partnership will be connected to ARAG's activities within its Corporate Social Responsibility program addressing the overarching issues of cyberbullying – an endeavour that is very close to our hearts and we can't wait to share more information on.
Wir starten ein umfassendes Engagement im #eSport und werden offizieller Versicherungspartner von @SKGaming Das #ARAG Logo wird bereits zur #gamescom auf dem Ärmel des offiziellen Trikots präsent sein. Alle Infos https://t.co/DZXTWDMnfz— ARAG Versicherungen (@ARAG) August 15, 2019
Alexander Müller, CEO at SK Gaming, said: "We're happy to welcome ARAG to the SK Gaming family and look forward to helping them become even better known within the younger demographics and address some of their core issues. We share many of the same values such as experience and internationality, the strive for best quality, which makes this a very natural fit. Both SK Gaming and ARAG will benefit greatly from this partnership as we exchange the knowledge we've accumulated in our respective fields throughout the years".
Klaus Heiermann, a member of the Board of ARAG Holding SE offers the following remarks: "We look forward to working with one of the leading brands in the field of e-sports. SK Gaming offers us an opportunity to introduce ARAG to young target groups in an exciting environment, both in Germany and in our international markets as well. Through its innovative strength, ARAG has proven within a very short period of time that digital services clearly promote successful development in traditional business segments as well. We want to learn quickly in this dynamically growing field, and we expect our cooperation with the experienced team from SK Gaming to play an important role in this regard."
Moving forward, you will see ARAG on the sleeve of all of our players jerseys. Our partnership will include a number of content projects and event activations featuring our teams and players, the first one of which will take place at gamescom 2019 during the Magenta eTrophy on Saturday, 24th August. Stay tuned for updates around ARAG and SK Gaming’s partnership and follow us on our social media channels. You can find more information over at https://www.arag.de/webaktiv-gaming.
From today onwards, we're proud to call @ARAG, the largest family-owned insurance group in Germany, our official insurance partner. They offer a number of great services targeting online shopping fraud, cyberbullying and much more. We couldn't be happier to have them on board!— SK Gaming (@SKGaming) August 15, 2019
ABOUT SK GAMING SK Gaming is a leading esports organization and one of the world’s most recognized brands in competitive video gaming. Founded in 1997, "Schroet Kommando" has grown from a passionate group of friends into a successful esports business with offices in Cologne and Berlin, Germany. In the past two decades, SK Gaming managed to win more than 60 major championship titles and millions in prizemoney earnings across a variety of disciplines. Currently, SK Gaming teams and players compete in the League of Legends European Championship, Riot Games’ Premier Tour, SMITE Pro League, Clash Royale League and the FIFA eWorld Cup among others.
ABOUT ARAG The ARAG Group is the largest family-owned enterprise in the German insurance industry and has positioned itself as a versatile quality insurer. In addition to specializing in legal insurance, ARAG also offers its customers attractive, needs-based products and services from a single source in the German composite, health and old-age pension insurance segments. Active in 17 countries – including the USA and Canada – ARAG is also represented by international branches, subsidiaries and shareholdings in numerous international markets in which it holds a leading position as a provider of legal insurance and legal services. With more than 4,100 employees, the Group generates revenue and premium income totaling 1.7 billion EUR.
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