Throughout the past months, we've been working with what we came to know as a very passionate team and couldn't be happier to be able to announce our partnership with the Amazon Appstore going forward.
Amazon, of course, does not need much of an introduction. The Seattle-based company has been a household name in the world of electronic commerce and its extremely popular marketplace - which is one of the reasons we decided to sell all of our merchandise through Amazon a long time ago.
In recent years, it continued its expansion into the realm of gaming, marked most prominently by the acquisition of live-streaming platform Twitch.tv. Amazon also introduced its own Appstore, available on all Android devices, and launched the Amazon Coins program, allowing users to buy and enjoy Android apps and in-app items at a significant discount.
We are incredibly excited to go on this journey with Amazon and its Appstore as they will not only enable our players to compete at the highest level, but also expose SK Gaming, and by extension eSports, to an entirely new audience - and vice versa.
Annie Dumitrescu, Strategic Partnership Manager - Games at Amazon:
"Amazon Coins are particularly popular among core gamers as well as Mobile eSports titles such as Hearthstone or Vainglory. We are hoping to raise awareness of our brand in the Mobile eSports community by sponsoring a team of our own, such as SK Gaming. And we like to support this young and fast-growing scene, as well."
Jens Wundenberg, Marketing Director at SK Gaming:
"It's a great honor and privilege to partner up with Amazon, one of the most influential companies of our time, and we are extremely excited to be working with such a dedicated and passionate team that we got to know over the past months. We are looking forward to help promote and further develop Amazon's Appstore, in particular Amazon Coins, and can't wait to share some of the things we've been working on."
Our first joint event is going to be Vainglory Winter Live Championship 2016 at the GFINITY Arena in London, United Kingdom, followed by Insomnia57 in Birmingham next week. In the meantime, please make sure to check out the Amazon Coins program and stay tuned for lots of giveaways and much more in the weeks ahead. Welcome to the family, Amazon!
COO on paper, Jens is the SK all-rounder and takes care of everything around our organization. Often duos with Alex and can be heard from the next floor.
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