Effective immediately, Loaded's leading Heroes of Newerth team and a part of it's staff will be tagged up with Evil Geniuses and this is certainly big news not only for the Heroes of Newerth competitive scene, but for e-Sports in general.
It is, however, uncertain what will happen with Loaded's Counter Strike, Call of Duty: Modern Warfare, Quake Live and World of Warcraft teams as well as the majority of the staff. Recent reports indicate that they have been released of sponsorship.
Today, Evil Geniuses (Team EG), one of the world’s leading professional gaming brands, has announced its acquisition of fellow North American professional gaming team Loaded, LLC.
Effective immediately, Evil Geniuses welcomes Loaded’s Executive Director, Brandon Freytag, as well as its world-leading Heroes of Newerth division and associated managerial staff. Freytag will join EG’s highest level of management in continuing to grow and promoting the company’s brand globally. Additionally, in the coming days EG will announce new partnerships with former Loaded sponsors for Q4 of 2010 and Q1 of 2011.
“EG has been at the forefront of gaming for over a decade and are considered the elite of pro gaming,” Brandon Freytag commented. “Along with our HoN team and staff, we are excited to be a part of such a proven gaming organization as EG. Joining up with them will only serve to create an even bigger and more exciting brand.”
“Brandon Freytag has done an impressive job of growing Loaded into one of the top North American eSports teams, and he’s done so at a truly remarkable pace,” stated Alex Garfield, Executive Director of Evil Geniuses. “He deserves much credit for his achievements with the Loaded brand, and we’re incredibly excited to welcome him, his players, and his staff to their new home at Evil Geniuses.”"
Source - Evil Geniuses
Source - Loaded
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