Launching on March 2nd, the online lottery company will start a year long advertising campaign aimed at audiences around the globe, encompassing over 180 million ad impressions delivered across a select group of mediums.

PlayHugeLottos.com is the world’s premier online lottery ticket purchasing website. The service allows individuals from all around the world to securely take part in the worlds biggest lotteries, namely the UK Lottery, EuroMillions Lottery, USA Powerball Lottery, USA MegaMillions Lottery, and SuperEnaLotto.

"An opportunity to partner SK-gaming as our first ever online gaming venture is an exciting one for us, as clearly they are the pacesetters in e-sports. Coupled with their unparalleled gaming knowledge and their skilfully smart audience, we can further raise awareness of our products and services to a highly-targeted market, around the world through an innovative new medium. We hope this will be the start of a long term partnership with SK-gaming, and we look forward to a successful year ahead" said Richard Pullen, Marketing Manager, PlayHugelottos.com.

“The initiative we are executing for PlayHugeLottos.com is noteworthy for many reasons,” said Alexander Muller, Managing Director of SK Gaming. “PlayHugeLottos.com, our first online lottery partner, presented us with the challenge of executing a unique multi-country campaign. Through our extensive knowledge within the gaming industry, and with the sophisticated technology available to us, we were able to deliver the most beneficial markets to help PlayHugeLottos.com reach their goals.”

Online gaming is on the rise, according to data released by Parks Associates. The report claimed that, whilst several game publishers have reported disappointing earnings in recent years, by 2010 the online game market is expected to reach $4.4 billion, up from $1.1 billion in revenues last year. Over $4,000,000 in prize money will be given out in 2010 at professional gaming tournaments with between 5000 and 50 000 spectators expected to attend each tournament.