"The four-year-old company will generate about $50 million in revenue this year from sponsorships, and face-to-face and online tournaments that broadcast live online in high definition (HD), according to Matthew Bromberg, the company's president and CEO.

Most of the revenue comes from online competitions, about 500,000 monthly, many sponsor supported. 'Revenue has more than doubled from last year to this year, and it will more than double again next year,' he says, adding that 75% of revenue comes from sponsorship, with the remainder from licensing agreements.

The goal to 'more than double' revenue in 2010 could take the MLG tour into Western Europe and Asia, says Bromberg"

"More than 700,000 men between age 12 and 30, watch the tournament from the company's Web site, estimates Bromberg. 'That's probably three-times higher than the average primetime audience in that demo on cable,' he says. 'And it's not much different than a television broadcast. Ad pods, 15- and 30-second spots, run throughout the show, similar to a television network model."