It is being widely reported that FIFA 10 is the fastest-selling sports game ever after selling 1.7 million copies in the first week in Europe. This also, naturally, makes it the biggest European launch for a sports game ever.

Despite this news one site has already claimed FIFA10 won't boost EA's profits, noting the discounting of the game by stores trying to boost initial sales, and also the general trend for the FIFA games, which are released each year, of only a marginal increase overall in sales.

The game has received good reviews from many quarters. The Italian Official Xbox Magazine has called it "the best football game ever." and ConsolPlus Germany "the best football game the world has ever seen". Meanwhile on Metacritic the game has a 90% score.

Sources: kotaku, joystiq and gamesindustry.biz