The 'customisability' of World of Warcraft took a step up today, as paid faction changes were rolled out on American realms this evening. The price is $30 (around €21) and transfers are given a 60 day cooldown. However, players will be able to choose the specific race when they transfer faction, according to the FAQ. But characters can only be transferred to a race that supports their class; no bloodelf warriors or dwarf shamans just yet.

Blizzard also confirmed another upcoming change which many WoW players were expecting. "Based on further community feedback, we have also decided to offer a race change service in the future," said Nethaera on the official forum. Further details of the race change service will be announced at a later date.

The FAQ makes it clear that all gear, items and gold will remain with the character, with the exception of faction-specific objects. These will be exchanged for your new faction's equivalent. For example, level 60 twinks will have their Marshal's items swapped for High Warlord's.

Source: Nihilum