The Procter & Gamble owned brand Gillette have decided to attract more customers to their products by luring over gamers. And in their opinion the way to do so is to release a relatively new product called the Fusion Gamer (link via kotaku) which is the same Fusion with an attached gamer at the end.

Despite being called a silly idea by most people, it certainly is a good sign for the gaming industry and could be vital for the esport scene as more people should recognize that the scene has grown in to something huge. And could force more possible sponsors to enter the market.

The bad part is that they didn't dare to change their commercial mascots Roger Federer, Tiger Woods and Derek Jeter to any other real gamer.