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Turtle Entertainment CEO discusses finance situation
In an interview with Fragster.de, Turtle Entertainment CEO Jens Hilgers addressed fears that the ESL was being hit harder than previously thought, as a result of the financial crisis.
By - 'shagrath' -
Feb 12, 2009 20:44
In an interview with Fragster.de, Turtle Entertainment CEO Jens Hilgers addressed fears that the ESL was being hit harder than previously thought, as a result of the financial crisis.The interview was released hours after Spiegel.de reported AMD was cutting their entire esport budget, and that Intel would follow suit in the very near future - something that Hilgers dimisses "From all our sponsors - and especially from our main sponsor Intel -we get the clear signal that gaming and eSports will remain an important marketing segment in 2009 and beyond."
He continued, "This commitment also reflects in the fact that all our partners from 2008 have continued their engagement in 2009. Especially Intel holds tight to its support for eSports and the support of the ESL - in Germany, Europe and world-wide."
Hilgers made no attempt to deny that the effects of the world's financial disaster have finally reverberated into the esport community "We are certain that at the moment we experience the most difficult stage of this economical crisis..." however, he envisions a rather optimistic outcome "We expect that the next quarter and especially the second half of 2009 will show already a clear recovery."
Hilgers also emphasised the importance of the audiences role in all of this "The development of eSports in 2009 largely depends on the active players and fans. eSports is attractive to sponsors, because there is an enthusiastic target audience that strongly identifies itself with and through its hobby."
"The support and enthusiasm of the community has always been the backbone of eSports but its importance even increases in times like these. As long as we all live this sport, as we love it, enjoy it, go to events and play active in leagues, our sport compared to other sports will go into 2010 even stronger."
You can read the interview in its entirety at Fragster.de.
He continued, "This commitment also reflects in the fact that all our partners from 2008 have continued their engagement in 2009. Especially Intel holds tight to its support for eSports and the support of the ESL - in Germany, Europe and world-wide."
Hilgers made no attempt to deny that the effects of the world's financial disaster have finally reverberated into the esport community "We are certain that at the moment we experience the most difficult stage of this economical crisis..." however, he envisions a rather optimistic outcome "We expect that the next quarter and especially the second half of 2009 will show already a clear recovery."
Hilgers also emphasised the importance of the audiences role in all of this "The development of eSports in 2009 largely depends on the active players and fans. eSports is attractive to sponsors, because there is an enthusiastic target audience that strongly identifies itself with and through its hobby."
"The support and enthusiasm of the community has always been the backbone of eSports but its importance even increases in times like these. As long as we all live this sport, as we love it, enjoy it, go to events and play active in leagues, our sport compared to other sports will go into 2010 even stronger."
You can read the interview in its entirety at Fragster.de.
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Kinda cheesy, but it's true. ESL is the perfect example of that really. Without active players and spectators, a league like that couldn't exist. I hope it's enough to carry through the recession.
sorry to brake that down, but we haven't seen the E-sports in our books yet because it is something rare, and not like other branches. It follows the big company's and is linked to other huge markets. Hard to tell how hard the impact is on e-sports (i mean the sports, not the game selling)
yoo!
I'm not blaming economics students, it's just that people like Jens know a lot more about how budgets are scheduled to develop in the coming months. You know Jens is a straight talker, and he wouldn't give statements like these, if they weren't founded in economic reality.
The real shit hasn't been started yet, what we have seen the past Half year is just a pre-lude from what we can expect. This global eco melt down is something you cannot underestimate.
The world balances are reshaping even if you don't like it.
However, the WHOLE world suffers.. Why wouldn't esports do? We aren't that special at all... You already saw that with the mightiest players such as Grubby or other powerfull money wasters such as CGS. We aren't safe from the recession and we are still so far from the end.
The first signs of global world eco recovery will come half 2011 or later. In 2009 & perhaps 2010 we will only fall more down, because the real shit hasn't even really started yet.
Eventho, the end of ESL would have a catastrophic domino effect that will reshape the world of ESports but it wouldn't kill it out. Just tendered slim which could be compareable with end 90's begin 00's.
How ever, you missed the point....
No Sponsorship -> No reconision -> less people buy -> Less money for the corp -> Less Jobs av -> less people able to buy -> Less money for the corp -> Less Jobs av -> Less people buy.. this is an endless circle.