Massive Inc signs with Activision Blizzard

Time: 20:06:57 CET 11:06:57 PST 14:06:57 EST 03:06:57 Seoul 02:06:57 Beijing

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NEWS

By Sam 'shagrath' McCafferty

Dec 4, 2008 00:08

Massive Inc, a Microsoft-owned game oriented advertising firm specializing in in-game advertising, has penned a deal with Activision, and subsequently Blizzard Entertainment, to produce advertising for official Blizzard websites and Battle.net.

With this new agreement, Massive Inc will be responsible for providing in-game advertising for as many as 18 of the most popular Xbox and PC titles, including Guitar Hero: World Tour and Tony Hawk games.

Massive's duties extend as far as Blizzard as well. Massive is now the exclusive advertising provider for Blizzard platforms, including World of Warcraft and Battle.net.

Blizzard COO Paul Sams made sure to douse the flames of fan rage before they were able to spread, he said that "Massive understands and respects our stance against advertising that might detract from gameplay or offend our players."

Blizzard made clear their intentions that in-game advertising was detrimental to the gaming experience and would not be included in Blizzard titles.

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COMMENTS

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HeuF 7 months ago

+2 thumbs

Will this lower our subscription fee?

SK|furuken 7 months ago

+2 thumbs

haha dont think so, although it would be very cool.
So in-game adverts as left4 deads in cs? i think that doesnt fit very will in wow "fantasy" context but well...good news for blizz!more money!

Jikam00 7 months ago

+1 thumbs

Haha yeah .. now we will see ingame some adverts. Ofc .. can't play without a Coca-Cola commercial on the Orgrimmars wall.

FX-N1NJA 7 months ago

+2 thumbs

I don't thik so, but we will see how Activision Blizzard react on this point.

SK|Zechs 7 months ago

+0 thumbs

I can't wait to hear what the RP'ers think of this ;D I don't care about advertising on b.net - it's there already anyway - but in WoW it would look totally out of place. In professional arenas, meh, whatever, but they should at least try and keep SOME of the 'role playing' part of RPG.

kLeos 7 months ago

+2 thumbs

"Blizzard made clear their intentions that in-game advertising was detrimental to the gaming experience and would not be included in Blizzard titles."

Zechs read what it says :)

KrITIK4L 7 months ago

-2 thumbs

And you actually belive them? I mean... of course they will try to make it fit... but an Guillette advertisment on a WoW arena... u know... I can't see it :P

KrITIK4L 7 months ago

-1 thumbs

Maybe not in game (at least not yet...) but a coca~cola wall on a starcraft map... it's the only not intrusive advertising I can imagine... so, let's see what happend before burning them =)

kLeos 7 months ago

-1 thumbs

well, we'll see the end result in starcraft 2 most likely ;)