Great news for all SK Gaming fans. Today, we are excited to announce Mountain Dew as our newest partner. Together with our players, DEW will provide exclusive content to gamers around the world.
It wasn't the biggest secret anymoren as some of our fans will have noticed the new logo on our jerseys and jackets that we teased you with at the ESL Pro League Finals in Dallas. We are still extremely proud to make it official today. “I am very happy that Mountain Dew has chosen SK Gaming as one of their first esports teams to work with. It is once again proof of the work that we do at SK Gaming for over 20 years now. I think the values of Mountain Dew and SK Gaming align very well, we both support up and coming esports talents and help them on their journey to the top of the esports world, which makes this a really good fit“, says Alexander Müller, Managing Director at SK Gaming.
In the esports community, Mountain Dew is best known for the Mountain Dew League (MDL), that was launched in 2016. A competitive league that aims to bring talented amateur players to the spotlight. Now it is the first time they venture into the world of pro teams: "We are excited to expand our support of esports through these partnerships with world-class teams", says Manos Spanos, Global Senior Marketing Director, Mountain Dew. “Industry-first partnerships and authentic integrations that align with core Mountain Dew values and resonate with gamers and DEW Nation will continue to inspire us as a business.”
Mountain Dew will not only be present on all the apparel that our players wear during competition across the globe but will also support players and staff with refreshing drinks. Stay tuned for more to come and exclusive content with SK Gaming’s superstars on the Mountain Dew channels. Give DEW a very warm welcome and please follow them on Twitter @mountaindew to not miss any of the action.
Marketing Director on paper, Jens is the SK allrounder and takes care of everything around our organization. Ambitious CS:GO player on the edge of gold ranks.
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