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Time:   20:35:25 CET   11:35:25 PST   14:35:25 EST   04:35:25 Seoul   03:35:25 Beijing

NEWS
Matt Dallon: "We focus on champions, not our brand"

By Michal 'Carmac' Blicharz
Jul 12, 2008 22:32


ImageFragster has conducted a very comprehensive interview with Matthieu Dallon about the ESWC Masters, its problems, the Grand Final and the company's ideas.



The interview should be very interesting for any fan of esports as it provides a lot of insight into how one of the world's leading event organisers works. The mastermind behind the Electronic Sports World Cup sheds light on the obstacles his company deals with on a daily basis and also shares his vision of competitive gaming.

Last week's ESWC Masters of Paris event gathered 27,000 spectators over three days
Fragster, but the event runs on a small budget in proportion to its magnitude. The project is not sponsored by a global giant which means that it cannot be perfect.

"I hope that one day pro gamers could live from their skills and talent but in fact today we do our best to make a success out of an event and to give the champions some prize money. But again that is just to explain why we have only 66.000 Dollar, which isn't embarrassing."

One of the less ideal aspects of the Masters was the online coverage and Dallon is aware of that:

" It's never perfect of course. We know that we've got to improve a lot. But I also have to say that we have a system with all the results live on the internet which are validated by the admins. We also have a press center with a lot space and we welcome all media here. OK, we can improve but we did a lot to have a coverage.

Again it's not against you, the people that judge our choices: Do the event, do the broadcast, do the thing. I agree that could be perfect and everything could be live on the internet of course. We did our best and we did much more for Counter-Strike than for DotA, because we didn't have the resources to do everything for everybody."

The other interesting thoughts in the interview concern the reasoning behind the ESWC's game choices and their freedom in that regard, World of Warcraft, the Grand Final in San Jose and the future structure of the ESWC season.

Most significantly, Dallon also talks about the difference between the WCG and the ESWC:

"We have a lot differences in the choice of games in the way we put attention on the events. We try to put attention on the champions and not the brand. We try to put attention on the show and maybe they try to put attention on the institution. The way they try to promote their Cyber Olympics' idea. Nevertheless I have a lot of respect for the World Cyber Games."

The interview by Fragster is a voluminous read but it is definitely worth your while. Read it right here.


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