Over 1300 video game players gave their opinion about In-game advertisements and only 18% weren't pleased with having more and more known brands sticking out on their screen.

As the gaming industry grows day by day, with rapidly increasing numbers of new video games and gamers, more medium and small sized companies tend to use this industry to reach their possible product consumers. The advert can be from a small text on a can till a relatively large poster on buildings and price for such Ads depend on the minimum time it's being viewed, size and angle thresholds.

“With young adults now spending on average 6 hours a week gaming, advertisers should be excited at how well their messages were embraced and the brands positively perceived,” said Justin Townsend, CEO of IGA Worldwide. “The consumer insights we’ve gleaned from this data will help drive the industry’s first research-based in-game advertising measurement standards as well as strengthen IGA’s position as an effective in-game ad network brands can trust to efficiently deliver their message to target audiences.”

Also eMarketer, a market research and trend analysis website, have predicted that the In-game advertisement will grow to $2 Billion revenue by 2012.