adidas becomes partner of ESL Romania

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By Ionut 'AsRoma' Chepeneag

May 1, 2008 12:35

The well known German sport wear producer founded by Adi Dassler in 1949 became this week the official partner of ESL Romania.

Also one of the SK Gaming partners and sponsors, adidas is a well-known brand in the worldwide sporting goods industry.

"We strive to be the global leader in the sporting goods industry with sports brands built on a passion for competition and a sporting lifestyle."

With this new partnership Adidas proves that esport is on an ascendant way, and also a big step for the Romanian gaming community. The sports clothing titan announced a partnership with ESL Germany earlier this year as well.

The first big event where adidas will take part as the official partner of ESL Romania will be between May 7-10 at Romexpo Center in Bucharest where it will take part the EPS Finals of the first ESL ProSeries season.