After AMD and ATi's long term involvement with the World Cyber Games, the world's leading processor manufacturer has extended its focus onto SK Gaming. Given SK's successful relationship with ATi, AMD's partnership with the most well-known electronic sports team was only a matter of time. It was a natural step towards combining the ultimate gaming with the ultimate eSports experience.

"This might come as a surprise to some of our fans, but after a very good past, it was time to prepare SK for an even brighter future," says Alexander T. Müller, managing director of SK Gaming. "With the help of AMD, we are now able to keep spearheading the development and recognition of electronic sports worldwide. We are looking forward to an exciting and fruitful partnership."

Today, as CeBIT 2008 opens its doors, it is official. Those who would not believe it are invited to join SK at our booth in Hall 22, right next to the Samsung Euro Championship's main stage. The combination of the leading CPU and GPU technology completes the SK partnerlineup for 2008 and the following years.

Along with the new partner, SK will launch its new adidas clothing collection for the 08 season, first presented by our players at CeBIT. The Counter-Strike team from Sweden will fight for a top position in this year's edition of the ESL Masters alongside the Warcraft 3 player Lyn. Moreover, Hero and Mario are title contenders in FIFA at the Samsung Euro Championship and SK's racing talents who will compete to win a BMW M4.

Entering the 2008 electronic sports season together was the smarter choice for both AMD and SK Gaming.