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Written by _evan in column 7 months ago (93 comments) | Tagged in: evan column esports usa
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Does the Americanism of eSports mean a decline in competition and integrity?

What is Americanism?

Keeping this strictly within context, Americanism is the favoritism of American values and tastes, when deciding what rules, games, and locations to use for competitive events.

Why is America so important?

With a population of 301,139,947 and the second highest purchasing power parity in the world – 21% compared to 22% for the European Union. America's strength comes from Europe's weakness. 85% of European money comes from six separate countries (Germany, United Kingdom, Russia, France, Italy, and Spain – in that order). Yet only one of them has a significant pedigree in eSports.

Oh, and there's the small matter of Intel, AMD (ATi is owned by AMD), nvidia and Microsoft all being North American as well. Scary thought, eh?

Need proof of Americanism?

Electronic Sports League's (ESL) 'recent' Extreme Masters event in Los Angeles seemed a strange location, considering the best 'local' talent only managed sixth in both the Counter Strike 1.6 (eMazing Gaming ) and Warcraft III (mTw.Nilknarf) tournaments. Why not save everyone some air miles and host the event in Europe? You're after all a European organisation.

DUM, DUM, DUM, American sponsorship!

After five years in France, the Electronic Sports World Cup (ESWC) decided to move its main event to North America. The timing was significant as they once again signed with the graphics giant nvidia. The event will be held in California and guess where nvidia's corporate office is...go on guess...that's right, California.

DUM, DUM, DUM, American sponsorship!

More subtle examples of interference can be found with a little digging. Take for example last years World Cyber Games. Microsoft started sponsoring the organisation in 2006, and the 2007 event saw the number of console titles double, whilst the event itself was in Seattle, a mere 15 miles away from Microsoft's Redmond base.

DUM, DUM, DUM, American sponsorship!

Why Americanism is dangerous?

Before you start watching YouTube videos like I did, I am by no means Anti-American, I love Bush as much as the next guy... but everyone has limits!

The harsh reality is, why market towards elitist European tastes? You can make more short term profit from the Halo playing, Mc'Donalds chomping, AK-47 toting natives anyway. American publishers and developers continually undermine our fragile existence for a quick buck.

Competition wise, the World Series of Video Games (WSVG) and Cyberathlete Professional League (CPL) might have kick started World of Warcraft and Counter Strike 1.6's career, but they've on the whole remained relative failures. The number of unsuitable competitive titles being 'endorsed' and pushed forward because of them was highly suspect, and both choose to soil their own reputations in order to survive.

This is the decline of competition and integrity I fear. There are games better suited to show the true capability of eSports, and there are people better able to run our competitions. Their aren't always the most popular or lucrative, but nevertheless, must be protected ferociously.

The Future?

America will eventually learn that they can't buy their own significance in eSports. Let's hope for their own good, it occurs before they're forcibly removed. Their importance is not because of innovation, intelligence, respect or achievement. There is no sentiment, and no one will care where the sponsor money is coming from. Integrity can only be lost once after all.

"White folks ain't trying to keep you down. White folks just don't like to be pushed into a corner. They'll come around. You just got to make it look like it was their idea, like they're the ones that thought of it. They need to feel like they're the great emancipators. Like it was theirs to give in the first place. Let'em have it. I mean, if that's all it takes, let them have it."



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