Collecting my thoughts after failing to commit suicide, it's inherently clear they always miss the punch line - uniform arguments followed by dull conclusions. After 3000 words of that particular piece, I learnt an optimistic return to ones roots was the answer.

A rallying call for the community to provide its own content because you apparently lack a recognized voice. 'We' should be providing for our fellow brothers because we love the games we play, forgoing ideas of fame, fortune and reward (which of course is easy for him to say, being one of the few paid writers).

The problem (from my point of view and always has been) is that we've a slightly distasteful obsession with interaction. The internet serves as an external monologue, a semi public domain where anonymity grants undiplomatic opinions to flourish. The way content is being delivered is changing, and so too are our habits.

It's an endless struggle to compensate for an audience lacking patience and generally means that innovation is stunted. This is before the more obvious factors of time, finance and technical expertise come into play. Catering for the masses is an ultimately flawed tactic and always will be. Gamers don't want to read something which truly engages them intellectually because it takes effort on their part to read. This is irrespective or whether it's even well written or not. Generic.

Being a gamer is a lifestyle choice, and I honestly believe that our media is so inadequate it's frustrating. Being labeled negative or counter productive to the 'communities desires' is an insult to the community themselves! Why should you've to go to any other site? Why shouldn't a gaming website also cover hardware, culture and anything that a gamer might want to read, watch or listen to, both in and out of the server?

There's also this somewhat scornful idea that traditional press methodology is too unsuitable for the eSports market, and because the 'Gotfrag magazine' failed, all others who travel that route are inherently going to emulate their mistakes.

Online revenues continue to sky rocket, but they still represent minimal real world growth for traditional media companies. The New York Times brings in only 11% of its total revenue through the internet, and most British companies account only a conservative 5.25% respectively. How can woefully out of touch 'innovations' like LUXX be more profitable than independent or organically produced internet phenomena like eSports?

Despite the Internet's prevalence in our daily lives, we aren't going to attract mainstream sponsors nor the talent that comes along with it. The British Broadcasting Company as well as most broadsheet newspapers put vast amounts of their content online, generally without restriction, making it almost impossible for resource starved internet outlets to compete. The very nature which makes the Internet so popular, also holds it back.

Whilst I love Andrew Clover, Rod Liddle and A.A. Gill - do I honestly think we're ever going to have writers of that standard in eSports? Not in a million years, not even if prostitution was legalized and hookers used to bribe writers to cross the verge, (this is the link to the picture in case you were wondering).

I honestly think Carmac could learn a thing or two from Louis Theroux, and most will probably agree that I still have some way to go as well, or at to least concede to the notion of writing for a target audience! But the beauty of our juvenile eSports media is that you can tell us directly. Too often people choose the 'immature' path, as if afraid to leave legible intelligent feedback and it's becoming a common notion that the people who appreciate content the most are generally those who don't comment at all.

This of course leads to one of the biggest grievances that people have concerning submission of 'effort.' The discrepancies in quality and standardized writing skill (since it's still the dominant medium in comparison to sound or video) is immense. Even within the same organisations. People assume since they speak English as a second language, it automatically pardons them for sub par quality and proofreading, not as part of the editing or peer appraisal process, but a bare necessity.

I want to read and invest into the eSports media, not as an obligation, but because it's genuinely worth my money and time. I bought the two year subscription to Pro Gam3r and The Art of Counter Strike and while things aren't by any means perfect, we can probably indulge that fact. Progression is clear and relatively straightforward, those who want to innovate and diversify, can.

Money and 'effort' isn't the issue, and it never has been. Until people start paying for things and games actually ship with the intention of being used in eSports from the get go (and have a decent life cycle), nothing will to change. While it's true you get what you pay for, expecting eSports to flourish on such unstable foundations is asking too much.

Entertain, inform, innovate, and mediate. Those are my guiding principles, what do you want from your media?

Photograph provided by Daniel 'Beeemit'Jensen of readmore.de